Starwars research MB

Motion Capture: Digital technology

What has George Osbourne got to do with Starwars? He's in the credits!!

Starwars SYNERGY

Disney - Conglomerate

Opportunities for Cross Media Convergence?

From an article in wired magazine

Cross Media Convergence - Pixar Film promoting Starwars

STARWARS- The Force Awakens

PRODUCTION
Filming Locations: US, Ireland, Scotland, England and United Arab Emirates. However through this process ( The team was based in America)
Genre: Action, Adventure, Sci-Fi, Fantasy
Screen Play: JJ Abrams, George Lucas, Lawrence Kasdan and Micheal Arndt
Director: JJ Abrams directed this film as well as other famous movies such as 'Super 8' and 'Star Trek'
Based on: A series of books
Cinematography: Daniel Mindel
Production Company: LucasFilm owned by disney
Technologies: Green Screen, Motion Capture And Electric Lighting





DISTRIBUTION
Distributed: Disney Studios and Motion Pictures
Release: This film had a simultaneous release in 14th December being released in the US

EXCHANGE
Available: Blueray, DVD, Itunes and Amazon
Awards: Won 20 awards from 7 different associations
Response: 89% of the audience liked it

MARKETING
A very strong international marketing campaign. $17 million was spent on TV ads within the US only. The overall marketing budget was $66 million and this number is continuously growing as more partnerships are being made.
Through Facebook they marketed their release, they made many different facebook accounts in different languages advertising the same movie,this way they reached a large audience aimed at all people of different languages (international audience). Twitter and Instagram was also used for advertisement, these are modern networks which makes it more likely to reach out to an audience. For an even larger audience they targeted women by releasing star war mascaras ( this is their wider audience). They also used standard print to advertise their release through bilboards, posters,subway and buses. A digital campaign ( releasing trailers, teasers and interviews). The core audience would be male and kid dominant aged 7-35, as many of the products were aimed at them which attracts them to watch the movie. The wider audience would be women and people aged 35-60 as they grew up with the franchise.

Star Wars: The Force Awakens

STAR WARS

Star Wars- Sophie

Star Wars: The Force Awakens

Star Wars: The Force Awakens - HW

STARWARS THE FORCE AWAKENS

STARWARS - THE FORCE AWAKENS

 

PRODUCTION

• Directed by  - J.J. Abrams - He has also directed Star Trek. 

• 

• Production Companies - Lucas film . LTD  and Bad Robot Productions  - Lucas film . LTD has also produced Indiana Jones and Bad Robot Productions has also produced Super 8.

• 

• Box office - $2 billion

• Cinematography - Dan Mindel - Also cinematographer of Star Trek  

• Location of the film - Ireland, Iceland, UK, UAE, USA, Scotland

• Star Wars took about 3 months to make.  

• Camera used - Panavision

 

DISTRIBUTION:

Distributed by - Walt Disney Studios - Also distributed Toy Story 3

 

 

- Global distribution - First in LA

- Wide release

- Digital/Posters used

- 670 screens in the UK

 

MARKETING:

Budget for marketing - $200 million

Platforms used to promote the film: Facebook, Twitter and Instagram

 

Promotion of film - Posters, Trailers, Comic-con, Social websites

EXCHANGE:

Release dates - 17 December 2015 (UK) 18 December 2015 (USA)

Opening week profit - $247 million

Awards won:

 

Rotten Tomatoes:

 

 

Also released on: DVD/Blu-Ray

 

 

 

 

Star Wars The Force Awakens homework

Star Wars: The Force Awakens (Jessica's homework)

Anika - Star Wars: The Force Awakens(HOMEWORK)

Star Wars: The Force Awakens

Figure 1: Star Wars Poster

PRODUCTION:

Director:
- J.J Abrams

Figure 2: J.J Abrams, the 

director of star wars

Budget:
- $200 million

Technologies used:
- Solar power technology
- Prosthetics
- Robotics
- Lasers

Cast:
- Harrison Ford
- Daisy Ridley
- John Boyega
- Adam Driver & more

Figure 3: Main cast of Star wars

Genre:
- Sci-fi

Based on:
- Novels

DISTRIBUTION:

Film made in:
- USA

Distribution company:
- LUCASFILM (Owned by Walt Disney Studios)

Figure 4: Logo of LUCASFILM 

Other films made by J.J Abrams:
- Star Trek
- Cloverfield
- Mission Impossible

Other films made by LUCASFILM:
- Strange Magic
- Willow
- Captain EO

Distributed:
- Digitally
- Printed

Where the film was released:
- Globally but LA first (17th December 2015)
- International release

MARKETING:

Platforms to promote the film:

• Instagram

Figure 5: Instagram page of Star Wars

• Facebook

Figure 6: Facebook page of Star wars

• Twitter

Figure 7: Twitter page of Star wars

• Website

Figure 8: Star wars' own official 

website

Traditional methods to promote the film:
- San Diego Comicon (Special presentation)
- Posters
- Teasers
- Characters' posters

EXHIBITION:

How long the film was played at the cinema:
- 1 month in Imax

Profit made at the cinema?
- $2.028 billion

Profit made at opening weekend?
- $247 million

Awards:
- BAFTA
- Grammys
- Kid's choice awards
- Empire award for best sci fi/fantasy

Figure 9: Awards won by Star wars: The force awakens

Figure 10: Rotten tomatoes of Star wars

Other ways to watch the film:
- DVD
- Blu Ray

Audience reviews:
- Throwback
- Positively compared to other films

Figure 11: Audience reviews on the film

The Survivalist - Distribution

Bulldog Film Distribution is a fully independent UK film distributor releasing films across all platforms. They make a mixed genre of films in order to reach a wide variety of audiences, as this will increase the recognition that they get.Bulldog Film distribution releases films which don't all have common themes and genres. This is because they would be able to reach out to a wider audience which will mean the company will gain loads of audiences.They mainly do national releases which shows that they don't have as big as a budget as other companys such as Lionsgate. Because of this, they also do digital releases so they can reach wider audiences for cheaper. Digital releases such as YouTube and Facebook allow people from anywhere to access the movie easily and freely. Other Thrillers that they've produced are The Returned, Judas Ghost,Flutter.

The Survivalist - Production

Exchange - Survivalist

    

 Stephen Fingleton - Director of the Survivalist

-Release dates: 12 Feb (UK)

-Released simultaneously on different media platforms (restricted released,released locally on 25 screens)

-Shown on film festivals :2015

-Film awards: Douglas Hickox Awards(British Independent) and Best New Narrative Director (Tribeca Film new Festival)

-Released exclusively at Queens Theatre(independent) and other independent cinemas

-Box office ($35.000)

-Audience reviews ( 7.3/10)

-Released online(international release)

-Available on BFI player(tells us the audience are people who are majorly interested in films)

The Survivalist - Production

• Production Company: Fyzz facility film one - They produced are films such as 'Cake' starring big hollywood starts such as Jennifer Aniston, and Anna Kendrick.

• Director: Stephen Fingleton (also the writer) - he written 8 movies and short films including 'Magpie'. Some of them area available on his vimeo page. 
• Editor: Mark Towns
• Cinematography by: Damien Elliot
• Cameras: Blackmagic Design/Ari Alexa Plus Cameras
• Budget: £1million (low budget film)
• Actors: Mia Goth, Martin McCann, Andrew Simpson
• Release: USA 18 April 2015 at the Tribeca film festival
• UK 25 April at the Belfast film festival and 12 October at the BFI London film festival
• France 20 November at the Paris international fantastic film festival
• Target audience: independent thriller fanatics/people who seek out films to watch
• R rated certificate
• Filmed in the UK and Ireland. 
• Edited on-site during filming via laptop
• Genre: thriller, sci-fi

The Survivalist - Marketing

Marketing for the film "The Survivalist"

The marketing platforms were mainly social media including Twitter, Facebook, website, trailer and on demand. 

The awards, the film won was BFI and was nominated for BAFTA awards and had 4 IFTA(Irish film and television academy) award nominations. The IFTA ceremony is being held on April 9th 2016 in Dublin and televised on the channel TV3.

It was chosen to be in the 59th London Film Festival on the 12th of October 2015.

The Tribeca critics showed that Time out, New York and Screen International gave positive reviews about the film. 

The film was reviewed in Empire magazines and the technologies used were modern methods meaning digital media such as social media. 

IMDB and rotten tomatoes both gave the movie a high rating. 

The Survivalist was reviewed by Mark Kermode as film of the week. This was extremely significant as it gave the film publicity and encouraged other people to watch the film.

We are colony is a website that distributed independent movies such as The Survivalist. The film can be watched on there at a very low cost.

Survey

Reading week

Audience research - Neena Kaur

Institutions & Audiences - Film Research

Reading Week Tasks

Reading Week Tasks - Jessica Nevin

Audience research into taste and behaviour - Jessica Nevin

My survey: 

https://www.surveymonkey.co.uk/r/LSFM2CD

Results:

Reading week

Star Wars - The Force Awakens

Audience Research into Taste and Behaviour

Audience research into taste and behavior - Sophie Barber