PRODUCTION
Filming Locations: US, Ireland, Scotland, England and United Arab Emirates. However through this process ( The team was based in America)
Genre: Action, Adventure, Sci-Fi, Fantasy
Screen Play: JJ Abrams, George Lucas, Lawrence Kasdan and Micheal Arndt
Director: JJ Abrams directed this film as well as other famous movies such as 'Super 8' and 'Star Trek'
Based on: A series of books
Cinematography: Daniel Mindel
Production Company: LucasFilm owned by disney
Technologies: Green Screen, Motion Capture And Electric Lighting
DISTRIBUTION
Distributed: Disney Studios and Motion Pictures
Release: This film had a simultaneous release in 14th December being released in the US
EXCHANGE
Available: Blueray, DVD, Itunes and Amazon
Awards: Won 20 awards from 7 different associations
Response: 89% of the audience liked it
MARKETING
A very strong international marketing campaign. $17 million was spent on TV ads within the US only. The overall marketing budget was $66 million and this number is continuously growing as more partnerships are being made.
Through Facebook they marketed their release, they made many different facebook accounts in different languages advertising the same movie,this way they reached a large audience aimed at all people of different languages (international audience). Twitter and Instagram was also used for advertisement, these are modern networks which makes it more likely to reach out to an audience. For an even larger audience they targeted women by releasing star war mascaras ( this is their wider audience). They also used standard print to advertise their release through bilboards, posters,subway and buses. A digital campaign ( releasing trailers, teasers and interviews). The core audience would be male and kid dominant aged 7-35, as many of the products were aimed at them which attracts them to watch the movie. The wider audience would be women and people aged 35-60 as they grew up with the franchise.
